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Rockford, Illinois

Realtor Sep 2026 · ACS 2024

Market Read

A tight-supply market with no rental pool to price against. Demand is visible here; the rent math is not.

Demand outpaces supply. Hotness 92/100, supply score 92, homes go under contract 29.6% faster than the US median, at 50% of US prices. See the sale evidence ↓
Tenant economics are strong. Median household income $60K, +4.3% YoY (ZIP); renters hold 39.6% of ZIP households. See the people evidence ↓

What would change this read: the median listing price is +1.1% YoY. inventory, +3.0% YoY, is the number to watch.

Gross Rental Yield

–

1% rule implies 12%/yr

Rent-to-Price

–

1% rule benchmark: 1.00%/mo

Gross Rent Multiplier

–

Price ÷ annual gross rent

Asking vs Voucher

–

No bedroom size has both a rent sample and a published FMR

Computed from this page's data: median listing $220,895 (Realtor). The listing and rental pools are separate samples, not the same homes priced two ways, so the ratios describe the market rather than any one property. Ratios with reasons, not a recommendation to buy.

13 ZIPs in this city:61101 61102 61103 61104 61105 61107 61108 61109 61110 61112 61114 61125 61126

Market Hotness

92 / 100Realtor.com competitiveness composite

national · lower = hotter

0–100 · supply + demand

higher = tighter supply

higher = stronger demand

−29.6%

homes sell faster here

50%

of national median · below avg

Median Listing Price

$221K

Population

178,711

74,042

Median Days on Market

Active Listings

226

New Listings

190

Housing Market

The median listing price is up 1.1% YoY while the median home got up 15.4% bigger, so value per square foot is down 3.9%.

Pricing

Median Listing Price

$221K+1.1% YoY

Average Listing Price

$261K+7.0% YoY

Price per Sq Ft

$128.496-3.9% YoY

Median Sq Ft

1,802+15.4% YoY

Inventory

Active Listings

226+9.2% YoY

New Listings

190+5.6% YoY

Total Listings

441+3.0% YoY

Buyer Competition

Pending Listings

225-4.3% YoY

Pending Ratio

0.99-12.5% YoY

Median Days on Market

32-44.3% YoY

Price Reduced

17.1%+15.3% YoY

Units & Occupancy

2024 Occupancy ⓘ

U.S. Census ACS · n = 125,002

125Kunits

Occupied116,01492.8%

Vacant8,9887.2%

2024 Tenure ⓘ

U.S. Census ACS · n = 116,014

116Koccupied

Owner76,40865.9%

Renter39,60634.1%

Renter Share

34.1%-1.8% YoY

Total Housing Units

125,0020.0% YoY

FY2026 Fair Market Rent

CountyWinnebago County · HUD 40th-percentile estimate, not actual market asking rent

Studio

$810

/month

1 BR

$895

/month

2 BR

$1,175

/month

3 BR

$1,555

/month

4 BR

$1,594

/month

FMR trends · Winnebago County

HUD Fair Market Rents · FY1983–FY2026

ZIP Profile

U.S. Census ACS characteristics rolled up across the ZIP Code Tabulation Areas in this area, not the parent county.

Renters hold 39.6% of this ZIP's 74,042 occupied households, on a median household income of $60K.

Population & Age

Total Population

178,7110.0% YoY

2024 Age Mix ⓘ

U.S. Census ACS · n = 178,711

179Kresidents

Under 1841,60823.3%

Adults 18–64103,40257.9%

65 & Over33,70118.9%

Age Composition Over Time

U.S. Census ACS · 2019–2024

Population growth (first year = 100)

Share of population (change in pp)

Under 18Adults 18–6465 & Over

Median Age

39.41+0.4% YoY

Population Under 18

41,608-1.0% YoY

Population 65 & Over

33,701+2.5% YoY

Households & Mobility

Total Households

74,042-0.2% YoY

Household Types ⓘ

U.S. Census ACS

--Not reported for this area (ACS).

Avg Household Size

2.36+0.1% YoY

2024 Residential Mobility ⓘ

U.S. Census ACS

of residents

Same house86.5%

Moved (within US)12.9%

Other0.6%

Veterans

6.0%-8.0% YoY

Income & Poverty

Median Household Income

$60K+4.3% YoY

Per-Capita Income

$33K+2.9% YoY

Mean Household Income

$78K+3.5% YoY

Below Poverty Level

19.2%-3.2% YoY

Commuting

2024 Commute Mode ⓘ

U.S. Census ACS

of workers

Drove alone74.7%

Public transit0.8%

Worked from home9.9%

Other14.6%

Worked From Home

9.9%+22.9% YoY

Mean Commute

22.22+3.2% YoY

Units & Tenure

Total Housing Units

81,159-0.7% YoY

2024 Occupancy ⓘ

U.S. Census ACS · n = 81,159

81Kunits

Occupied74,04291.2%

Vacant7,1178.8%

2024 Tenure ⓘ

U.S. Census ACS · n = 74,042

74Khouseholds

Owner44,70660.4%

Renter29,33639.6%

Avg Household Size — Owner

2.47+0.4% YoY

Avg Household Size — Renter

2.20-0.5% YoY

County Demographics

County population is up 0.0% to 283,292: residents under 18 are down 0.3% and those 65 and over are up 1.8%.

Median Age

39.62024

Population

Winnebago County Population

283,790+0.6% YoY

Households

Total Households

116,014+0.5% YoY

Household Types ⓘ

U.S. Census ACS

--Not reported for this area (ACS).

Avg Household Size

2.41-0.4% YoY

Age

2024 Age Mix ⓘ

U.S. Census ACS · n = 283,292

283Kresidents

Under 1866,53123.5%

Adults 18–64164,24358.0%

65 & Over52,51818.5%

Age Composition Over Time

U.S. Census ACS · 2017–2024

Population growth (first year = 100)

Share of population (change in pp)

Under 18Adults 18–6465 & Over

Population Under 18

66,531-0.3% YoY

Population 65 & Over

52,518+1.8% YoY

Median Age

39.60-0.3% YoY

Mobility & Veterans

2024 Residential Mobility ⓘ

U.S. Census ACS

of residents

Same house87.5%

Moved (within US)11.8%

Other0.7%

Veterans

6.1%-4.7% YoY

County Economy

County median household income is $66K, 15.6% of residents are below the poverty level, 9.8% work from home.

Income

Median Household Income

$66K+2.3% YoY

Per-Capita Income

$36K+2.7% YoY

Mean Household Income

$86K+2.4% YoY

Poverty

Below Poverty Level

15.6%-2.5% YoY

Transportation to Work

2024 Commute Mode ⓘ

U.S. Census ACS

of workers

Drove alone76.8%

Public transit0.5%

Worked from home9.8%

Other12.9%

Worked From Home

9.8%+18.1% YoY

Mean Commute

23.00+0.4% YoY

Done with Rockford? Put it next to another market.

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City

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Rockford, Illinois

Realtor Sep 2026 · ACS 2024

Market Read

A tight-supply market with no rental pool to price against. Demand is visible here; the rent math is not.

Demand outpaces supply. Hotness 92/100, supply score 92, homes go under contract 29.6% faster than the US median, at 50% of US prices. See the sale evidence ↓
Tenant economics are strong. Median household income $60K, +4.3% YoY (ZIP); renters hold 39.6% of ZIP households. See the people evidence ↓

What would change this read: the median listing price is +1.1% YoY. inventory, +3.0% YoY, is the number to watch.

Gross Rental Yield

–

1% rule implies 12%/yr

Rent-to-Price

–

1% rule benchmark: 1.00%/mo

Gross Rent Multiplier

–

Price ÷ annual gross rent

Asking vs Voucher

–

No bedroom size has both a rent sample and a published FMR

13 ZIPs in this city:61101 61102 61103 61104 61105 61107 61108 61109 61110 61112 61114 61125 61126

Market Hotness

92 / 100Realtor.com competitiveness composite

national · lower = hotter

0–100 · supply + demand

higher = tighter supply

higher = stronger demand

−29.6%

homes sell faster here

50%

of national median · below avg

Median Listing Price

$221K

Population

178,711

74,042

Median Days on Market

Active Listings

226

New Listings

190

Housing Market

The median listing price is up 1.1% YoY while the median home got up 15.4% bigger, so value per square foot is down 3.9%.

Pricing

Median Listing Price

$221K+1.1% YoY

Average Listing Price

$261K+7.0% YoY

Price per Sq Ft

$128.496-3.9% YoY

Median Sq Ft

1,802+15.4% YoY

Inventory

Active Listings

226+9.2% YoY

New Listings

190+5.6% YoY

Total Listings

441+3.0% YoY

Buyer Competition

Pending Listings

225-4.3% YoY

Pending Ratio

0.99-12.5% YoY

Median Days on Market

32-44.3% YoY

Price Reduced

17.1%+15.3% YoY

Units & Occupancy

2024 Occupancy ⓘ

U.S. Census ACS · n = 125,002

125Kunits

Occupied116,01492.8%

Vacant8,9887.2%

2024 Tenure ⓘ

U.S. Census ACS · n = 116,014

116Koccupied

Owner76,40865.9%

Renter39,60634.1%

Renter Share

34.1%-1.8% YoY

Total Housing Units

125,0020.0% YoY

FY2026 Fair Market Rent

CountyWinnebago County · HUD 40th-percentile estimate, not actual market asking rent

Studio

$810

/month

1 BR

$895

/month

2 BR

$1,175

/month

3 BR

$1,555

/month

4 BR

$1,594

/month

FMR trends · Winnebago County

HUD Fair Market Rents · FY1983–FY2026

ZIP Profile

U.S. Census ACS characteristics rolled up across the ZIP Code Tabulation Areas in this area, not the parent county.

Renters hold 39.6% of this ZIP's 74,042 occupied households, on a median household income of $60K.

Population & Age

Total Population

178,7110.0% YoY

2024 Age Mix ⓘ

U.S. Census ACS · n = 178,711

179Kresidents

Under 1841,60823.3%

Adults 18–64103,40257.9%

65 & Over33,70118.9%

Age Composition Over Time

U.S. Census ACS · 2019–2024

Population growth (first year = 100)

Share of population (change in pp)

Under 18Adults 18–6465 & Over

Median Age

39.41+0.4% YoY

Population Under 18

41,608-1.0% YoY

Population 65 & Over

33,701+2.5% YoY

Households & Mobility

Total Households

74,042-0.2% YoY

Household Types ⓘ

U.S. Census ACS

--Not reported for this area (ACS).

Avg Household Size

2.36+0.1% YoY

2024 Residential Mobility ⓘ

U.S. Census ACS

of residents

Same house86.5%

Moved (within US)12.9%

Other0.6%

Veterans

6.0%-8.0% YoY

Income & Poverty

Median Household Income

$60K+4.3% YoY

Per-Capita Income

$33K+2.9% YoY

Mean Household Income

$78K+3.5% YoY

Below Poverty Level

19.2%-3.2% YoY

Commuting

2024 Commute Mode ⓘ

U.S. Census ACS

of workers

Drove alone74.7%

Public transit0.8%

Worked from home9.9%

Other14.6%

Worked From Home

9.9%+22.9% YoY

Mean Commute

22.22+3.2% YoY

Units & Tenure

Total Housing Units

81,159-0.7% YoY

2024 Occupancy ⓘ

U.S. Census ACS · n = 81,159

81Kunits

Occupied74,04291.2%

Vacant7,1178.8%

2024 Tenure ⓘ

U.S. Census ACS · n = 74,042

74Khouseholds

Owner44,70660.4%

Renter29,33639.6%

Avg Household Size — Owner

2.47+0.4% YoY

Avg Household Size — Renter

2.20-0.5% YoY

County Demographics

County population is up 0.0% to 283,292: residents under 18 are down 0.3% and those 65 and over are up 1.8%.

Median Age

39.62024

Population

Winnebago County Population

283,790+0.6% YoY

Households

Total Households

116,014+0.5% YoY

Household Types ⓘ

U.S. Census ACS

--Not reported for this area (ACS).

Avg Household Size

2.41-0.4% YoY

Age

2024 Age Mix ⓘ

U.S. Census ACS · n = 283,292

283Kresidents

Under 1866,53123.5%

Adults 18–64164,24358.0%

65 & Over52,51818.5%

Age Composition Over Time

U.S. Census ACS · 2017–2024

Population growth (first year = 100)

Share of population (change in pp)

Under 18Adults 18–6465 & Over

Population Under 18

66,531-0.3% YoY

Population 65 & Over

52,518+1.8% YoY

Median Age

39.60-0.3% YoY

Mobility & Veterans

2024 Residential Mobility ⓘ

U.S. Census ACS

of residents

Same house87.5%

Moved (within US)11.8%

Other0.7%

Veterans

6.1%-4.7% YoY

County Economy

County median household income is $66K, 15.6% of residents are below the poverty level, 9.8% work from home.

Income

Median Household Income

$66K+2.3% YoY

Per-Capita Income

$36K+2.7% YoY

Mean Household Income

$86K+2.4% YoY

Poverty

Below Poverty Level

15.6%-2.5% YoY

Transportation to Work

2024 Commute Mode ⓘ

U.S. Census ACS

of workers

Drove alone76.8%

Public transit0.5%

Worked from home9.8%

Other12.9%

Worked From Home

9.8%+18.1% YoY

Mean Commute

23.00+0.4% YoY

Done with Rockford? Put it next to another market.