dynamic.RE
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Rent math and competition at once. Rents clear the usual cash-flow bar in a market that is still moving quickly.
What would change this read: price growth (median +3.8% YoY) outrunning rents would pull rent-to-price back under 0.8%/mo and weaken the cash-flow case. inventory, +1.3% YoY, is the number to watch.
The median listing price is up 3.8% YoY while the median home got up 34.5% bigger, so value per square foot is down 1.5%.
Min/max come from the active-listing pool; the median comes from Realtor's separate listing set — the two are not subsets of each other, so the median's position relative to the tiles above should not be read literally.
At the median, a $136K purchase rents for $1,150/mo: 0.84% of price per month against the 1% rule's 1.00%.
Not shown: 1 BR (rent only, no matching sale price), 6 BR (sale only, no matching rent).
Rentals here take about 32 days longer to find a tenant than sales take to go under contract (median across 2 property types).
Not shown: Apartment (rented here, not sold), Condo (rented here, not sold), Land (sold here, not rented).
U.S. Census ACS characteristics for ZIP 61104 itself, not its parent county.
Renters hold 62.2% of this ZIP's 7,672 occupied households, on a median household income of $34K.
| Measure | ZIP 61104 | Winnebago County | Difference |
|---|---|---|---|
| Median Household Income | $34K | $66K | -$32K |
| Below Poverty Level | 37.6% | 15.6% | +22.0% |
| Median Age | 34.40 | 39.60 | -5.20 |
| Total Population | 17,222 | 283,292 | -- |
| Avg Household Size | 2.23 | 2.41 | -0.18 |
| Owner-Occupied | 37.8% | 65.9% | -28.1% |
| Worked From Home | 7.3% | 9.8% | -2.5% |
| Mean Commute | 23.90 | 23.00 | +0.90 |
Higher or lower is not itself good or bad — it describes the neighborhood, not the investment.
ZIP-level figures come from ZIP Code Tabulation Areas, which approximate but do not exactly match USPS ZIP codes. A missing value is suppressed or unavailable at this sample size, not zero. Estimates for 2019–2020 use the 2010 ZCTA boundaries and 2021–2024 the 2020 ones, so a step between those two years may be a boundary change rather than real movement.
County population is up 0.0% to 283,292: residents under 18 are down 0.3% and those 65 and over are up 1.8%.
County median household income is $66K, 15.6% of residents are below the poverty level, 9.8% work from home.