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A tight-supply market with no rental pool to price against. Demand is visible here; the rent math is not.
What would change this read: the median listing price is −21.6% YoY. inventory, −20.3% YoY, is the number to watch.
The median listing price is down 21.6% YoY while the median home got up 46.0% bigger, so value per square foot is down 45.6%.
U.S. Census ACS characteristics for ZIP 61102 itself, not its parent county.
Renters hold 35.6% of this ZIP's 6,047 occupied households, on a median household income of $47K.
| Measure | ZIP 61102 | Winnebago County | Difference |
|---|---|---|---|
| Median Household Income | $47K | $66K | -$19K |
| Below Poverty Level | 24.4% | 15.6% | +8.8% |
| Median Age | 38.30 | 39.60 | -1.30 |
| Total Population | 15,937 | 283,292 | -- |
| Avg Household Size | 2.48 | 2.41 | +0.07 |
| Owner-Occupied | 64.4% | 65.9% | -1.5% |
| Worked From Home | 6.9% | 9.8% | -2.9% |
| Mean Commute | 22.70 | 23.00 | -0.30 |
Higher or lower is not itself good or bad — it describes the neighborhood, not the investment.
ZIP-level figures come from ZIP Code Tabulation Areas, which approximate but do not exactly match USPS ZIP codes. A missing value is suppressed or unavailable at this sample size, not zero. Estimates for 2019–2020 use the 2010 ZCTA boundaries and 2021–2024 the 2020 ones, so a step between those two years may be a boundary change rather than real movement.
County population is up 0.0% to 283,292: residents under 18 are down 0.3% and those 65 and over are up 1.8%.
County median household income is $66K, 15.6% of residents are below the poverty level, 9.8% work from home.