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A tight-supply, appreciation-lean market. The rent math runs thin; demand and tenant incomes are the story.
What would change this read: a price correction (median already −9.5% YoY) or rent growth lifting rent-to-price toward 0.8%/mo would move this ZIP toward a cash-flow story. inventory, −9.1% YoY, is the number to watch.
The median listing price is down 9.5% YoY while the median home got down 4.7% bigger, so value per square foot is up 14.0%.
Min/max come from the active-listing pool; the median comes from Realtor's separate listing set — the two are not subsets of each other, so the median's position relative to the tiles above should not be read literally.
At the median, a $178K purchase rents for $1,050/mo: 0.59% of price per month against the 1% rule's 1.00%.
Not shown: 1 BR (rent only, no matching sale price), 5 BR (sale only, no matching rent), 7 BR (sale only, no matching rent), 8 BR (sale only, no matching rent).
Sales here take about 11 days longer to go under contract than rentals (median across 3 property types).
Not shown: Apartment (rented here, not sold), Land (sold here, not rented).
U.S. Census ACS characteristics for ZIP 61103 itself, not its parent county.
Renters hold 48.4% of this ZIP's 9,866 occupied households, on a median household income of $51K.
| Measure | ZIP 61103 | Winnebago County | Difference |
|---|---|---|---|
| Median Household Income | $51K | $66K | -$15K |
| Below Poverty Level | 20.7% | 15.6% | +5.1% |
| Median Age | 40.50 | 39.60 | +0.90 |
| Total Population | 22,869 | 283,292 | -- |
| Avg Household Size | 2.24 | 2.41 | -0.17 |
| Owner-Occupied | 51.6% | 65.9% | -14.3% |
| Worked From Home | 7.2% | 9.8% | -2.6% |
| Mean Commute | 22.10 | 23.00 | -0.90 |
Higher or lower is not itself good or bad — it describes the neighborhood, not the investment.
ZIP-level figures come from ZIP Code Tabulation Areas, which approximate but do not exactly match USPS ZIP codes. A missing value is suppressed or unavailable at this sample size, not zero. Estimates for 2019–2020 use the 2010 ZCTA boundaries and 2021–2024 the 2020 ones, so a step between those two years may be a boundary change rather than real movement.
County population is up 0.0% to 283,292: residents under 18 are down 0.3% and those 65 and over are up 1.8%.
County median household income is $66K, 15.6% of residents are below the poverty level, 9.8% work from home.