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Amarillo, Texas

Realtor Aug 2026 · ACS 2024

Market Read

A tight-supply market with no rental pool to price against. Demand is visible here; the rent math is not.

Demand outpaces supply. Hotness 69/100, supply score 68, homes go under contract 11.9% faster than the US median, at 74% of US prices. See the sale evidence ↓
Tenant economics are strong. Median household income $72K, +5.5% YoY (ZIP); renters hold 37.1% of ZIP households. See the people evidence ↓

What would change this read: the median listing price is +4.4% YoY. inventory, −18.8% YoY, is the number to watch.

Gross Rental Yield

–

1% rule implies 12%/yr

Rent-to-Price

–

1% rule benchmark: 1.00%/mo

Gross Rent Multiplier

–

Price ÷ annual gross rent

Asking vs Voucher

–

No bedroom size has both a rent sample and a published FMR

Computed from this page's data: median listing $333,805 (Realtor). The listing and rental pools are separate samples, not the same homes priced two ways, so the ratios describe the market rather than any one property. Ratios with reasons, not a recommendation to buy.

20 ZIPs in this city:79101 79102 79103 79104 79105 79106 79107 79108 79109 79110 79111 79114 79116 79117 79118 79119 79120 79121 79124 79159

Market Hotness

69 / 100Realtor.com competitiveness composite

national · lower = hotter

0–100 · supply + demand

higher = tighter supply

higher = stronger demand

−11.9%

homes sell faster here

74%

of national median · below avg

Median Listing Price

$334K

Population

237,442

90,630

Median Days on Market

Active Listings

647

New Listings

300

Housing Market

The median listing price is up 4.4% YoY while the median home got up 0.1% bigger, so value per square foot is down 1.0%.

Pricing

Median Listing Price

$334K+4.4% YoY

Average Listing Price

$410K+8.1% YoY

Price per Sq Ft

$154.428-1.0% YoY

Median Sq Ft

2,027+0.1% YoY

Inventory

Active Listings

647-26.2% YoY

New Listings

300+5.6% YoY

Total Listings

952-18.8% YoY

Buyer Competition

Pending Listings

304+5.6% YoY

Pending Ratio

0.47+41.8% YoY

Median Days on Market

48-12.1% YoY

Price Reduced

19.7%-7.1% YoY

Units & Occupancy

2024 Occupancy ⓘ

U.S. Census ACS · n = 49,390

49Kunits

Occupied42,58186.2%

Vacant6,80913.8%

2024 Tenure ⓘ

U.S. Census ACS · n = 42,581

43Koccupied

Owner24,39557.3%

Renter18,18642.7%

Renter Share

42.7%-1.7% YoY

Total Housing Units

49,390+0.5% YoY

FY2026 Fair Market Rent

CountyPotter County · HUD 40th-percentile estimate, not actual market asking rent

Studio

$778

/month

1 BR

$903

/month

2 BR

$1,106

/month

3 BR

$1,503

/month

4 BR

$1,742

/month

FMR trends · Potter County

HUD Fair Market Rents · FY1983–FY2026

ZIP Profile

U.S. Census ACS characteristics rolled up across the ZIP Code Tabulation Areas in this area, not the parent county.

Renters hold 37.1% of this ZIP's 90,630 occupied households, on a median household income of $72K.

Population & Age

Total Population

237,442+0.5% YoY

2024 Age Mix ⓘ

U.S. Census ACS · n = 237,442

237Kresidents

Under 1860,14525.3%

Adults 18–64140,82859.3%

65 & Over36,46915.4%

Age Composition Over Time

U.S. Census ACS · 2019–2024

Population growth (first year = 100)

Share of population (change in pp)

Under 18Adults 18–6465 & Over

Median Age

36.33+0.4% YoY

Population Under 18

60,145-0.2% YoY

Population 65 & Over

36,469+2.3% YoY

Households & Mobility

Total Households

90,630+1.3% YoY

Household Types ⓘ

U.S. Census ACS

--Not reported for this area (ACS).

Avg Household Size

2.53-0.9% YoY

2024 Residential Mobility ⓘ

U.S. Census ACS

of residents

Same house86.9%

Moved (within US)12.8%

Other0.3%

Veterans

7.6%-9.0% YoY

Income & Poverty

Median Household Income

$72K+5.5% YoY

Per-Capita Income

$37K+4.7% YoY

Mean Household Income

$94K+4.5% YoY

Below Poverty Level

15.1%+0.2% YoY

Commuting

2024 Commute Mode ⓘ

U.S. Census ACS

of workers

Drove alone76.9%

Public transit0.6%

Worked from home6.7%

Other15.8%

Worked From Home

6.7%+12.3% YoY

Mean Commute

20.22+3.0% YoY

Units & Tenure

Total Housing Units

101,329+0.7% YoY

2024 Occupancy ⓘ

U.S. Census ACS · n = 101,329

101Kunits

Occupied90,63089.4%

Vacant10,69910.6%

2024 Tenure ⓘ

U.S. Census ACS · n = 90,630

91Khouseholds

Owner57,02262.9%

Renter33,60837.1%

Avg Household Size — Owner

2.66-1.6% YoY

Avg Household Size — Renter

2.31+0.4% YoY

County Demographics

County population is down 0.6% to 115,975: residents under 18 are down 1.2% and those 65 and over are up 2.3%.

Median Age

35.12024

Population

Potter County Population

114,649-0.6% YoY

Households

Total Households

42,581+0.5% YoY

Household Types ⓘ

U.S. Census ACS

--Not reported for this area (ACS).

Avg Household Size

2.56-1.5% YoY

Age

2024 Age Mix ⓘ

U.S. Census ACS · n = 115,975

116Kresidents

Under 1830,96626.7%

Adults 18–6468,39859.0%

65 & Over16,61114.3%

Age Composition Over Time

U.S. Census ACS · 2017–2024

Population growth (first year = 100)

Share of population (change in pp)

Under 18Adults 18–6465 & Over

Population Under 18

30,966-1.2% YoY

Population 65 & Over

16,611+2.3% YoY

Median Age

35.100.0% YoY

Mobility & Veterans

2024 Residential Mobility ⓘ

U.S. Census ACS

of residents

Same house87.9%

Moved (within US)11.8%

Other0.3%

Veterans

6.0%-11.8% YoY

County Economy

County median household income is $53K, 20.8% of residents are below the poverty level, 6.0% work from home.

Income

Median Household Income

$53K+5.6% YoY

Per-Capita Income

$29K+4.7% YoY

Mean Household Income

$76K+4.6% YoY

Poverty

Below Poverty Level

20.8%-0.5% YoY

Transportation to Work

2024 Commute Mode ⓘ

U.S. Census ACS

of workers

Drove alone75.8%

Public transit0.8%

Worked from home6.0%

Other17.4%

Worked From Home

6.0%+13.2% YoY

Mean Commute

21.00+6.6% YoY

Done with Amarillo? Put it next to another market.

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Amarillo, Texas

Realtor Aug 2026 · ACS 2024

Market Read

A tight-supply market with no rental pool to price against. Demand is visible here; the rent math is not.

Demand outpaces supply. Hotness 69/100, supply score 68, homes go under contract 11.9% faster than the US median, at 74% of US prices. See the sale evidence ↓
Tenant economics are strong. Median household income $72K, +5.5% YoY (ZIP); renters hold 37.1% of ZIP households. See the people evidence ↓

What would change this read: the median listing price is +4.4% YoY. inventory, −18.8% YoY, is the number to watch.

Gross Rental Yield

–

1% rule implies 12%/yr

Rent-to-Price

–

1% rule benchmark: 1.00%/mo

Gross Rent Multiplier

–

Price ÷ annual gross rent

Asking vs Voucher

–

No bedroom size has both a rent sample and a published FMR

20 ZIPs in this city:79101 79102 79103 79104 79105 79106 79107 79108 79109 79110 79111 79114 79116 79117 79118 79119 79120 79121 79124 79159

Market Hotness

69 / 100Realtor.com competitiveness composite

national · lower = hotter

0–100 · supply + demand

higher = tighter supply

higher = stronger demand

−11.9%

homes sell faster here

74%

of national median · below avg

Median Listing Price

$334K

Population

237,442

90,630

Median Days on Market

Active Listings

647

New Listings

300

Housing Market

The median listing price is up 4.4% YoY while the median home got up 0.1% bigger, so value per square foot is down 1.0%.

Pricing

Median Listing Price

$334K+4.4% YoY

Average Listing Price

$410K+8.1% YoY

Price per Sq Ft

$154.428-1.0% YoY

Median Sq Ft

2,027+0.1% YoY

Inventory

Active Listings

647-26.2% YoY

New Listings

300+5.6% YoY

Total Listings

952-18.8% YoY

Buyer Competition

Pending Listings

304+5.6% YoY

Pending Ratio

0.47+41.8% YoY

Median Days on Market

48-12.1% YoY

Price Reduced

19.7%-7.1% YoY

Units & Occupancy

2024 Occupancy ⓘ

U.S. Census ACS · n = 49,390

49Kunits

Occupied42,58186.2%

Vacant6,80913.8%

2024 Tenure ⓘ

U.S. Census ACS · n = 42,581

43Koccupied

Owner24,39557.3%

Renter18,18642.7%

Renter Share

42.7%-1.7% YoY

Total Housing Units

49,390+0.5% YoY

FY2026 Fair Market Rent

CountyPotter County · HUD 40th-percentile estimate, not actual market asking rent

Studio

$778

/month

1 BR

$903

/month

2 BR

$1,106

/month

3 BR

$1,503

/month

4 BR

$1,742

/month

FMR trends · Potter County

HUD Fair Market Rents · FY1983–FY2026

ZIP Profile

U.S. Census ACS characteristics rolled up across the ZIP Code Tabulation Areas in this area, not the parent county.

Renters hold 37.1% of this ZIP's 90,630 occupied households, on a median household income of $72K.

Population & Age

Total Population

237,442+0.5% YoY

2024 Age Mix ⓘ

U.S. Census ACS · n = 237,442

237Kresidents

Under 1860,14525.3%

Adults 18–64140,82859.3%

65 & Over36,46915.4%

Age Composition Over Time

U.S. Census ACS · 2019–2024

Population growth (first year = 100)

Share of population (change in pp)

Under 18Adults 18–6465 & Over

Median Age

36.33+0.4% YoY

Population Under 18

60,145-0.2% YoY

Population 65 & Over

36,469+2.3% YoY

Households & Mobility

Total Households

90,630+1.3% YoY

Household Types ⓘ

U.S. Census ACS

--Not reported for this area (ACS).

Avg Household Size

2.53-0.9% YoY

2024 Residential Mobility ⓘ

U.S. Census ACS

of residents

Same house86.9%

Moved (within US)12.8%

Other0.3%

Veterans

7.6%-9.0% YoY

Income & Poverty

Median Household Income

$72K+5.5% YoY

Per-Capita Income

$37K+4.7% YoY

Mean Household Income

$94K+4.5% YoY

Below Poverty Level

15.1%+0.2% YoY

Commuting

2024 Commute Mode ⓘ

U.S. Census ACS

of workers

Drove alone76.9%

Public transit0.6%

Worked from home6.7%

Other15.8%

Worked From Home

6.7%+12.3% YoY

Mean Commute

20.22+3.0% YoY

Units & Tenure

Total Housing Units

101,329+0.7% YoY

2024 Occupancy ⓘ

U.S. Census ACS · n = 101,329

101Kunits

Occupied90,63089.4%

Vacant10,69910.6%

2024 Tenure ⓘ

U.S. Census ACS · n = 90,630

91Khouseholds

Owner57,02262.9%

Renter33,60837.1%

Avg Household Size — Owner

2.66-1.6% YoY

Avg Household Size — Renter

2.31+0.4% YoY

County Demographics

County population is down 0.6% to 115,975: residents under 18 are down 1.2% and those 65 and over are up 2.3%.

Median Age

35.12024

Population

Potter County Population

114,649-0.6% YoY

Households

Total Households

42,581+0.5% YoY

Household Types ⓘ

U.S. Census ACS

--Not reported for this area (ACS).

Avg Household Size

2.56-1.5% YoY

Age

2024 Age Mix ⓘ

U.S. Census ACS · n = 115,975

116Kresidents

Under 1830,96626.7%

Adults 18–6468,39859.0%

65 & Over16,61114.3%

Age Composition Over Time

U.S. Census ACS · 2017–2024

Population growth (first year = 100)

Share of population (change in pp)

Under 18Adults 18–6465 & Over

Population Under 18

30,966-1.2% YoY

Population 65 & Over

16,611+2.3% YoY

Median Age

35.100.0% YoY

Mobility & Veterans

2024 Residential Mobility ⓘ

U.S. Census ACS

of residents

Same house87.9%

Moved (within US)11.8%

Other0.3%

Veterans

6.0%-11.8% YoY

County Economy

County median household income is $53K, 20.8% of residents are below the poverty level, 6.0% work from home.

Income

Median Household Income

$53K+5.6% YoY

Per-Capita Income

$29K+4.7% YoY

Mean Household Income

$76K+4.6% YoY

Poverty

Below Poverty Level

20.8%-0.5% YoY

Transportation to Work

2024 Commute Mode ⓘ

U.S. Census ACS

of workers

Drove alone75.8%

Public transit0.8%

Worked from home6.0%

Other17.4%

Worked From Home

6.0%+13.2% YoY

Mean Commute

21.00+6.6% YoY

Done with Amarillo? Put it next to another market.