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Florence, South Carolina

Realtor Sep 2026 · ACS 2024

Market Read

A market with no active rental pool to price against. The sale-side figures below are the whole picture.

Demand is unremarkable. Hotness 49/100, supply score 31, homes go under contract 14.4% slower than the US median, at 61% of US prices. See the sale evidence ↓
Tenant economics are strong. Median household income $64K, +2.9% YoY (ZIP); renters hold 36.5% of ZIP households. See the people evidence ↓

What would change this read: the median listing price is −6.9% YoY. inventory, +13.2% YoY, is the number to watch.

Gross Rental Yield

–

1% rule implies 12%/yr

Rent-to-Price

–

1% rule benchmark: 1.00%/mo

Gross Rent Multiplier

–

Price ÷ annual gross rent

Asking vs Voucher

–

No bedroom size has both a rent sample and a published FMR

Computed from this page's data: median listing $278,264 (Realtor). The listing and rental pools are separate samples, not the same homes priced two ways, so the ratios describe the market rather than any one property. Ratios with reasons, not a recommendation to buy.

5 ZIPs in this city:29501 29502 29503 29505 29506

Market Hotness

49 / 100Realtor.com competitiveness composite

national · lower = hotter

0–100 · supply + demand

higher = tighter supply

higher = stronger demand

+14.4%

homes sell slower here

61%

of national median · below avg

Median Listing Price

$278K

Population

93,345

35,922

Median Days on Market

Active Listings

352

New Listings

108

Housing Market

The median listing price is down 6.9% YoY while the median home got down 3.3% bigger, so value per square foot is down 1.1%.

Pricing

Median Listing Price

$278K-6.9% YoY

Average Listing Price

$308K-6.0% YoY

Price per Sq Ft

$150.011-1.1% YoY

Median Sq Ft

1,829-3.3% YoY

Inventory

Active Listings

352-22.5% YoY

New Listings

108-5.3% YoY

Total Listings

531+13.2% YoY

Buyer Competition

Pending Listings

183+731.8% YoY

Pending Ratio

0.52+991.1% YoY

Median Days on Market

72+6.4% YoY

Price Reduced

18.6%+7.4% YoY

Units & Occupancy

2024 Occupancy ⓘ

U.S. Census ACS · n = 62,090

62Kunits

Occupied52,85685.1%

Vacant9,23414.9%

2024 Tenure ⓘ

U.S. Census ACS · n = 52,856

53Koccupied

Owner34,09264.5%

Renter18,76435.5%

Renter Share

35.5%+0.1% YoY

Total Housing Units

62,090+1.1% YoY

FY2026 Fair Market Rent

CountyFlorence County · HUD 40th-percentile estimate, not actual market asking rent

Studio

$948

/month

1 BR

$953

/month

2 BR

$1,117

/month

3 BR

$1,434

/month

4 BR

$1,588

/month

FMR trends · Florence County

HUD Fair Market Rents · FY1983–FY2026

ZIP Profile

U.S. Census ACS characteristics rolled up across the ZIP Code Tabulation Areas in this area, not the parent county.

Renters hold 36.5% of this ZIP's 35,922 occupied households, on a median household income of $64K.

Population & Age

Total Population

93,345+2.0% YoY

2024 Age Mix ⓘ

U.S. Census ACS · n = 93,345

93Kresidents

Under 1822,03523.6%

Adults 18–6455,12859.1%

65 & Over16,18217.3%

Age Composition Over Time

U.S. Census ACS · 2019–2024

Population growth (first year = 100)

Share of population (change in pp)

Under 18Adults 18–6465 & Over

Median Age

38.44+0.8% YoY

Population Under 18

22,035-1.3% YoY

Population 65 & Over

16,182+1.3% YoY

Households & Mobility

Total Households

35,922+2.2% YoY

Household Types ⓘ

U.S. Census ACS

--Not reported for this area (ACS).

Avg Household Size

2.520.0% YoY

2024 Residential Mobility ⓘ

U.S. Census ACS

of residents

Same house89.1%

Moved (within US)10.5%

Other0.4%

Veterans

6.8%-4.6% YoY

Income & Poverty

Median Household Income

$64K+2.9% YoY

Per-Capita Income

$35K+4.3% YoY

Mean Household Income

$87K+4.1% YoY

Below Poverty Level

17.4%-2.2% YoY

Commuting

2024 Commute Mode ⓘ

U.S. Census ACS

of workers

Drove alone79.7%

Public transit0.4%

Worked from home9.6%

Other10.3%

Worked From Home

9.6%+2.5% YoY

Mean Commute

20.40-3.4% YoY

Units & Tenure

Total Housing Units

41,067+2.5% YoY

2024 Occupancy ⓘ

U.S. Census ACS · n = 41,067

41Kunits

Occupied35,92287.5%

Vacant5,14512.5%

2024 Tenure ⓘ

U.S. Census ACS · n = 35,922

36Khouseholds

Owner22,79763.5%

Renter13,12536.5%

Avg Household Size — Owner

2.63+0.6% YoY

Avg Household Size — Renter

2.33-1.5% YoY

County Demographics

County population is up 0.1% to 137,117: residents under 18 are down 0.5% and those 65 and over are up 2.2%.

Median Age

39.42024

Population

Florence County Population

138,049+0.4% YoY

Households

Total Households

52,856+0.6% YoY

Household Types ⓘ

U.S. Census ACS

--Not reported for this area (ACS).

Avg Household Size

2.53-0.4% YoY

Age

2024 Age Mix ⓘ

U.S. Census ACS · n = 137,117

137Kresidents

Under 1832,28823.5%

Adults 18–6480,02258.4%

65 & Over24,80718.1%

Age Composition Over Time

U.S. Census ACS · 2017–2024

Population growth (first year = 100)

Share of population (change in pp)

Under 18Adults 18–6465 & Over

Population Under 18

32,288-0.5% YoY

Population 65 & Over

24,807+2.2% YoY

Median Age

39.40+0.5% YoY

Mobility & Veterans

2024 Residential Mobility ⓘ

U.S. Census ACS

of residents

Same house90.5%

Moved (within US)9.2%

Other0.3%

Veterans

7.2%-1.4% YoY

County Economy

County median household income is $58K, 18.7% of residents are below the poverty level, 9.1% work from home.

Income

Median Household Income

$58K+2.9% YoY

Per-Capita Income

$33K+4.0% YoY

Mean Household Income

$81K+3.3% YoY

Poverty

Below Poverty Level

18.7%+2.2% YoY

Transportation to Work

2024 Commute Mode ⓘ

U.S. Census ACS

of workers

Drove alone79.4%

Public transit0.3%

Worked from home9.1%

Other11.2%

Worked From Home

9.1%+8.3% YoY

Mean Commute

22.00-3.9% YoY

Done with Florence? Put it next to another market.

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State

City

ZIP codes

Florence, South Carolina

Realtor Sep 2026 · ACS 2024

Market Read

A market with no active rental pool to price against. The sale-side figures below are the whole picture.

Demand is unremarkable. Hotness 49/100, supply score 31, homes go under contract 14.4% slower than the US median, at 61% of US prices. See the sale evidence ↓
Tenant economics are strong. Median household income $64K, +2.9% YoY (ZIP); renters hold 36.5% of ZIP households. See the people evidence ↓

What would change this read: the median listing price is −6.9% YoY. inventory, +13.2% YoY, is the number to watch.

Gross Rental Yield

–

1% rule implies 12%/yr

Rent-to-Price

–

1% rule benchmark: 1.00%/mo

Gross Rent Multiplier

–

Price ÷ annual gross rent

Asking vs Voucher

–

No bedroom size has both a rent sample and a published FMR

5 ZIPs in this city:29501 29502 29503 29505 29506

Market Hotness

49 / 100Realtor.com competitiveness composite

national · lower = hotter

0–100 · supply + demand

higher = tighter supply

higher = stronger demand

+14.4%

homes sell slower here

61%

of national median · below avg

Median Listing Price

$278K

Population

93,345

35,922

Median Days on Market

Active Listings

352

New Listings

108

Housing Market

The median listing price is down 6.9% YoY while the median home got down 3.3% bigger, so value per square foot is down 1.1%.

Pricing

Median Listing Price

$278K-6.9% YoY

Average Listing Price

$308K-6.0% YoY

Price per Sq Ft

$150.011-1.1% YoY

Median Sq Ft

1,829-3.3% YoY

Inventory

Active Listings

352-22.5% YoY

New Listings

108-5.3% YoY

Total Listings

531+13.2% YoY

Buyer Competition

Pending Listings

183+731.8% YoY

Pending Ratio

0.52+991.1% YoY

Median Days on Market

72+6.4% YoY

Price Reduced

18.6%+7.4% YoY

Units & Occupancy

2024 Occupancy ⓘ

U.S. Census ACS · n = 62,090

62Kunits

Occupied52,85685.1%

Vacant9,23414.9%

2024 Tenure ⓘ

U.S. Census ACS · n = 52,856

53Koccupied

Owner34,09264.5%

Renter18,76435.5%

Renter Share

35.5%+0.1% YoY

Total Housing Units

62,090+1.1% YoY

FY2026 Fair Market Rent

CountyFlorence County · HUD 40th-percentile estimate, not actual market asking rent

Studio

$948

/month

1 BR

$953

/month

2 BR

$1,117

/month

3 BR

$1,434

/month

4 BR

$1,588

/month

FMR trends · Florence County

HUD Fair Market Rents · FY1983–FY2026

ZIP Profile

U.S. Census ACS characteristics rolled up across the ZIP Code Tabulation Areas in this area, not the parent county.

Renters hold 36.5% of this ZIP's 35,922 occupied households, on a median household income of $64K.

Population & Age

Total Population

93,345+2.0% YoY

2024 Age Mix ⓘ

U.S. Census ACS · n = 93,345

93Kresidents

Under 1822,03523.6%

Adults 18–6455,12859.1%

65 & Over16,18217.3%

Age Composition Over Time

U.S. Census ACS · 2019–2024

Population growth (first year = 100)

Share of population (change in pp)

Under 18Adults 18–6465 & Over

Median Age

38.44+0.8% YoY

Population Under 18

22,035-1.3% YoY

Population 65 & Over

16,182+1.3% YoY

Households & Mobility

Total Households

35,922+2.2% YoY

Household Types ⓘ

U.S. Census ACS

--Not reported for this area (ACS).

Avg Household Size

2.520.0% YoY

2024 Residential Mobility ⓘ

U.S. Census ACS

of residents

Same house89.1%

Moved (within US)10.5%

Other0.4%

Veterans

6.8%-4.6% YoY

Income & Poverty

Median Household Income

$64K+2.9% YoY

Per-Capita Income

$35K+4.3% YoY

Mean Household Income

$87K+4.1% YoY

Below Poverty Level

17.4%-2.2% YoY

Commuting

2024 Commute Mode ⓘ

U.S. Census ACS

of workers

Drove alone79.7%

Public transit0.4%

Worked from home9.6%

Other10.3%

Worked From Home

9.6%+2.5% YoY

Mean Commute

20.40-3.4% YoY

Units & Tenure

Total Housing Units

41,067+2.5% YoY

2024 Occupancy ⓘ

U.S. Census ACS · n = 41,067

41Kunits

Occupied35,92287.5%

Vacant5,14512.5%

2024 Tenure ⓘ

U.S. Census ACS · n = 35,922

36Khouseholds

Owner22,79763.5%

Renter13,12536.5%

Avg Household Size — Owner

2.63+0.6% YoY

Avg Household Size — Renter

2.33-1.5% YoY

County Demographics

County population is up 0.1% to 137,117: residents under 18 are down 0.5% and those 65 and over are up 2.2%.

Median Age

39.42024

Population

Florence County Population

138,049+0.4% YoY

Households

Total Households

52,856+0.6% YoY

Household Types ⓘ

U.S. Census ACS

--Not reported for this area (ACS).

Avg Household Size

2.53-0.4% YoY

Age

2024 Age Mix ⓘ

U.S. Census ACS · n = 137,117

137Kresidents

Under 1832,28823.5%

Adults 18–6480,02258.4%

65 & Over24,80718.1%

Age Composition Over Time

U.S. Census ACS · 2017–2024

Population growth (first year = 100)

Share of population (change in pp)

Under 18Adults 18–6465 & Over

Population Under 18

32,288-0.5% YoY

Population 65 & Over

24,807+2.2% YoY

Median Age

39.40+0.5% YoY

Mobility & Veterans

2024 Residential Mobility ⓘ

U.S. Census ACS

of residents

Same house90.5%

Moved (within US)9.2%

Other0.3%

Veterans

7.2%-1.4% YoY

County Economy

County median household income is $58K, 18.7% of residents are below the poverty level, 9.1% work from home.

Income

Median Household Income

$58K+2.9% YoY

Per-Capita Income

$33K+4.0% YoY

Mean Household Income

$81K+3.3% YoY

Poverty

Below Poverty Level

18.7%+2.2% YoY

Transportation to Work

2024 Commute Mode ⓘ

U.S. Census ACS

of workers

Drove alone79.4%

Public transit0.3%

Worked from home9.1%

Other11.2%

Worked From Home

9.1%+8.3% YoY

Mean Commute

22.00-3.9% YoY

Done with Florence? Put it next to another market.