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An appreciation-lean market without the demand pressure to back it. The rent math runs thin.
What would change this read: a price correction (median already −3.9% YoY) or rent growth lifting rent-to-price toward 0.8%/mo would move this ZIP toward a cash-flow story. inventory, +19.6% YoY, is the number to watch.
The median listing price is down 3.9% YoY while the median home got down 3.1% bigger, so value per square foot is down 2.8%.
Min/max come from the active-listing pool; the median comes from Realtor's separate listing set — the two are not subsets of each other, so the median's position relative to the tiles above should not be read literally.
At the median, a $549K purchase rents for $2,150/mo: 0.39% of price per month against the 1% rule's 1.00%.
Not shown: Studio (rent only, no matching sale price), 1 BR (rent only, no matching sale price).
Sales here take about 60 days longer to go under contract than rentals (median across 3 property types).
Not shown: Apartment (rented here, not sold), Land (sold here, not rented), Manufactured (sold here, not rented), Multi-Family (rented here, not sold).
U.S. Census ACS characteristics for ZIP 99352 itself, not its parent county.
Renters hold 32.2% of this ZIP's 14,795 occupied households, on a median household income of $100K.
| Measure | ZIP 99352 | Benton County | Difference |
|---|---|---|---|
| Median Household Income | $100K | $90K | +$10K |
| Below Poverty Level | 9.2% | 11.0% | -1.8% |
| Median Age | 38.10 | 36.30 | +1.80 |
| Total Population | 37,430 | 212,905 | -- |
| Avg Household Size | 2.52 | 2.70 | -0.18 |
| Owner-Occupied | 67.8% | 67.6% | +0.1% |
| Worked From Home | 17.6% | 12.9% | +4.7% |
| Mean Commute | 20.50 | 22.20 | -1.70 |
Higher or lower is not itself good or bad — it describes the neighborhood, not the investment.
ZIP-level figures come from ZIP Code Tabulation Areas, which approximate but do not exactly match USPS ZIP codes. A missing value is suppressed or unavailable at this sample size, not zero. Estimates for 2019–2020 use the 2010 ZCTA boundaries and 2021–2024 the 2020 ones, so a step between those two years may be a boundary change rather than real movement.
County population is up 1.3% to 212,905: residents under 18 are up 0.1% and those 65 and over are up 3.3%.
County median household income is $90K, 11.0% of residents are below the poverty level, 12.9% work from home.