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A market with no active rental pool to price against. The sale-side figures below are the whole picture.
What would change this read: the median listing price is −1.2% YoY. inventory, +6.3% YoY, is the number to watch.
The median listing price is down 1.2% YoY while the median home got up 2.9% bigger, so value per square foot is down 2.2%.
U.S. Census ACS characteristics for ZIP 97304 itself, not its parent county.
Renters hold 35.7% of this ZIP's 13,781 occupied households, on a median household income of $98K.
| Measure | ZIP 97304 | Polk County | Difference |
|---|---|---|---|
| Median Household Income | $98K | $85K | +$13K |
| Below Poverty Level | 10.8% | 12.7% | -1.9% |
| Median Age | 39.00 | 37.80 | +1.20 |
| Total Population | 34,879 | 89,662 | -- |
| Avg Household Size | 2.52 | 2.65 | -0.13 |
| Owner-Occupied | 64.3% | 64.7% | -0.4% |
| Worked From Home | 24.0% | 17.5% | +6.5% |
| Mean Commute | 23.40 | 25.30 | -1.90 |
Higher or lower is not itself good or bad — it describes the neighborhood, not the investment.
ZIP-level figures come from ZIP Code Tabulation Areas, which approximate but do not exactly match USPS ZIP codes. A missing value is suppressed or unavailable at this sample size, not zero. Estimates for 2019–2020 use the 2010 ZCTA boundaries and 2021–2024 the 2020 ones, so a step between those two years may be a boundary change rather than real movement.
County population is up 1.3% to 89,662: residents under 18 are down 0.9% and those 65 and over are up 2.6%.
County median household income is $85K, 12.7% of residents are below the poverty level, 17.5% work from home.