A tight-supply market with no rental pool to price against. Demand is visible here; the rent math is not.
What would change this read: the median listing price is −7.5% YoY. inventory, +8.4% YoY, is the number to watch.
The median listing price is down 7.5% YoY while the median home got down 15.9% bigger, so value per square foot is down 3.0%.
U.S. Census ACS characteristics for ZIP 91910 itself, not its parent county.
Renters hold 50.0% of this ZIP's 26,230 occupied households, on a median household income of $90K.
| Measure | ZIP 91910 | San Diego County | Difference |
|---|---|---|---|
| Median Household Income | $90K | $106K | -$16K |
| Below Poverty Level | 10.9% | 10.3% | +0.6% |
| Median Age | 38.00 | 37.30 | +0.70 |
| Total Population | 77,123 | 3,288,774 | -- |
| Avg Household Size | 2.90 | 2.72 | +0.18 |
| Owner-Occupied | 50.0% | 54.6% | -4.6% |
| Worked From Home | 11.1% | 18.7% | -7.6% |
| Mean Commute | 26.20 | 25.50 | +0.70 |
Higher or lower is not itself good or bad — it describes the neighborhood, not the investment.
ZIP-level figures come from ZIP Code Tabulation Areas, which approximate but do not exactly match USPS ZIP codes. A missing value is suppressed or unavailable at this sample size, not zero. Estimates for 2019–2020 use the 2010 ZCTA boundaries and 2021–2024 the 2020 ones, so a step between those two years may be a boundary change rather than real movement.
County population is up 0.2% to 3,288,774: residents under 18 are down 1.0% and those 65 and over are up 2.8%.
County median household income is $106K, 10.3% of residents are below the poverty level, 18.7% work from home.