San Marcos, TX 78666 Real Estate Market Analysis | dynamic.RE
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Market Snapshot
Housing Market
Demand Fundamentals
San Marcos, TX — 78666
Market Hotness
18
Hotness Rank
#12,329
Hotness Score
18
Supply Score
17
Demand Score
19
DOM vs US
+19.8%
Slower
Price vs US
83%
Below avg
Median Listing Price
$357K
Population
88,583
Households
104,675
Median Days on Market
73
Active Listings
430
New Listings
116
Housing Market
Pricing
Median Listing Price
$357K
-6.0% YoY
Average Listing Price
$467K
-9.7% YoY
Price per Sq Ft
$203
-6.7% YoY
Median Sq Ft
1,800
-1.0% YoY
Inventory
Active Listings
430
-6.7% YoY
New Listings
116
-24.7% YoY
Total Listings
553
-9.9% YoY
Buyer Competition
Pending Listings
132
-15.9% YoY
Pending Ratio
0.31
-3.4% YoY
Median Days on Market
73
+39.9% YoY
Price Reduced
23.6%
-1.4% YoY
FY2026 Fair Market Rent — Hays County
HUD government estimate (40th percentile) — not actual market asking rent.
Studio
$1,474
/month
1 BR
$1,562
/month
2 BR
$1,852
/month
3 BR
$2,347
/month
4 BR
$2,760
/month
FMR Trends — Hays County
Source: HUD Fair Market Rents
Demand Fundamentals
Median Age
34.1
2024
Population
ZIP Population
88,583
+0.9% YoY
Hays County Population
292,029
+3.7% YoY
Households
Total Housing Units
104,675
+4.9% YoY
Age
2024 Age Mix
269K
residents
Under 18
60,220
22.4%
Adults 18–64
175,756
65.4%
65 & Over
32,662
12.2%
Age Composition Over Time
2017–2024
Population Under 18
60,220
+3.9% YoY
Population 65 & Over
32,662
+7.0% YoY
Median Age
34.10
+0.6% YoY
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