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Rogers, AR · 72757

ACS 2024

Market Read

A market with no active rental pool to price against. The sale-side figures below are the whole picture.

Tenant economics are strong. Median household income $94K, +4.0% YoY (county); renters hold 33.0% of county households. See the people evidence ↓

Gross Rental Yield

–

1% rule implies 12%/yr

Rent-to-Price

–

1% rule benchmark: 1.00%/mo

Gross Rent Multiplier

–

Price ÷ annual gross rent

Asking vs Voucher

–

No bedroom size has both a rent sample and a published FMR

Computed from this page's data: . The listing and rental pools are separate samples, not the same homes priced two ways, so the ratios describe the market rather than any one property. Ratios with reasons, not a recommendation to buy.

Median Listing Price

Population

111,919

Median Days on Market

Active Listings

New Listings

Housing Market

Units & Occupancy

2024 Occupancy ⓘ

U.S. Census ACS · n = 122,703

123Kunits

Occupied111,91991.2%

Vacant10,7848.8%

2024 Tenure ⓘ

U.S. Census ACS · n = 111,919

112Koccupied

Owner75,00067.0%

Renter36,91933.0%

Renter Share

33.0%+0.6% YoY

Total Housing Units

122,703+3.6% YoY

FY2026 Fair Market Rent

CountyBenton County · HUD 40th-percentile estimate, not actual market asking rent

Studio

$1,007

/month

1 BR

$1,115

/month

2 BR

$1,347

/month

3 BR

$1,873

/month

4 BR

$2,213

/month

FMR trends · Benton County

HUD Fair Market Rents · FY1983–FY2026

County Demographics

County population is up 3.1% to 303,632: residents under 18 are up 1.9% and those 65 and over are up 4.0%.

Median Age

35.92024

Population

Benton County Population

321,566+3.0% YoY

Households

Total Households

111,919+3.9% YoY

Household Types ⓘ

U.S. Census ACS

--Not reported for this area (ACS).

Avg Household Size

2.69-0.7% YoY

Age

2024 Age Mix ⓘ

U.S. Census ACS · n = 303,632

304Kresidents

Under 1877,25025.4%

Adults 18–64184,62360.8%

65 & Over41,75913.8%

Age Composition Over Time

U.S. Census ACS · 2017–2024

Population growth (first year = 100)

Share of population (change in pp)

Under 18Adults 18–6465 & Over

Population Under 18

77,250+1.9% YoY

Population 65 & Over

41,759+4.0% YoY

Median Age

35.90+0.3% YoY

Mobility & Veterans

2024 Residential Mobility ⓘ

U.S. Census ACS

of residents

Same house87.3%

Moved (within US)12.1%

Other0.6%

Veterans

6.5%0.0% YoY

County Economy

County median household income is $94K, 7.6% of residents are below the poverty level, 15.7% work from home.

Income

Median Household Income

$94K+4.0% YoY

Per-Capita Income

$47K+3.8% YoY

Mean Household Income

$126K+3.5% YoY

Poverty

Below Poverty Level

7.6%0.0% YoY

Transportation to Work

2024 Commute Mode ⓘ

U.S. Census ACS

of workers

Drove alone75.2%

Public transit0.1%

Worked from home15.7%

Other9.0%

Worked From Home

15.7%+7.5% YoY

Mean Commute

21.60+2.4% YoY

Done with 72757? Put it next to another market.

State

City

Compare with

City

State

City

ZIP codes

Rogers, AR · 72757

ACS 2024

Market Read

A market with no active rental pool to price against. The sale-side figures below are the whole picture.

Tenant economics are strong. Median household income $94K, +4.0% YoY (county); renters hold 33.0% of county households. See the people evidence ↓

Gross Rental Yield

–

1% rule implies 12%/yr

Rent-to-Price

–

1% rule benchmark: 1.00%/mo

Gross Rent Multiplier

–

Price ÷ annual gross rent

Asking vs Voucher

–

No bedroom size has both a rent sample and a published FMR

Median Listing Price

Population

111,919

Median Days on Market

Active Listings

New Listings

Housing Market

Units & Occupancy

2024 Occupancy ⓘ

U.S. Census ACS · n = 122,703

123Kunits

Occupied111,91991.2%

Vacant10,7848.8%

2024 Tenure ⓘ

U.S. Census ACS · n = 111,919

112Koccupied

Owner75,00067.0%

Renter36,91933.0%

Renter Share

33.0%+0.6% YoY

Total Housing Units

122,703+3.6% YoY

FY2026 Fair Market Rent

CountyBenton County · HUD 40th-percentile estimate, not actual market asking rent

Studio

$1,007

/month

1 BR

$1,115

/month

2 BR

$1,347

/month

3 BR

$1,873

/month

4 BR

$2,213

/month

FMR trends · Benton County

HUD Fair Market Rents · FY1983–FY2026

County Demographics

County population is up 3.1% to 303,632: residents under 18 are up 1.9% and those 65 and over are up 4.0%.

Median Age

35.92024

Population

Benton County Population

321,566+3.0% YoY

Households

Total Households

111,919+3.9% YoY

Household Types ⓘ

U.S. Census ACS

--Not reported for this area (ACS).

Avg Household Size

2.69-0.7% YoY

Age

2024 Age Mix ⓘ

U.S. Census ACS · n = 303,632

304Kresidents

Under 1877,25025.4%

Adults 18–64184,62360.8%

65 & Over41,75913.8%

Age Composition Over Time

U.S. Census ACS · 2017–2024

Population growth (first year = 100)

Share of population (change in pp)

Under 18Adults 18–6465 & Over

Population Under 18

77,250+1.9% YoY

Population 65 & Over

41,759+4.0% YoY

Median Age

35.90+0.3% YoY

Mobility & Veterans

2024 Residential Mobility ⓘ

U.S. Census ACS

of residents

Same house87.3%

Moved (within US)12.1%

Other0.6%

Veterans

6.5%0.0% YoY

County Economy

County median household income is $94K, 7.6% of residents are below the poverty level, 15.7% work from home.

Income

Median Household Income

$94K+4.0% YoY

Per-Capita Income

$47K+3.8% YoY

Mean Household Income

$126K+3.5% YoY

Poverty

Below Poverty Level

7.6%0.0% YoY

Transportation to Work

2024 Commute Mode ⓘ

U.S. Census ACS

of workers

Drove alone75.2%

Public transit0.1%

Worked from home15.7%

Other9.0%

Worked From Home

15.7%+7.5% YoY

Mean Commute

21.60+2.4% YoY

Done with 72757? Put it next to another market.