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An appreciation-lean market without the demand pressure to back it. The rent math runs thin.
What would change this read: a price correction (median already +0.4% YoY) or rent growth lifting rent-to-price toward 0.8%/mo would move this ZIP toward a cash-flow story. inventory, −16.7% YoY, is the number to watch.
The median listing price is up 0.4% YoY while the median home got up 7.0% bigger, so value per square foot is down 0.9%.
Min/max come from the active-listing pool; the median comes from Realtor's separate listing set — the two are not subsets of each other, so the median's position relative to the tiles above should not be read literally.
Not shown: Studio (no price per sq ft reported).
At the median, a $350K purchase rents for $1,550/mo: 0.44% of price per month against the 1% rule's 1.00%.
Not shown: Studio (sale only, no matching rent), 1 BR (rent only, no matching sale price), 7 BR (sale only, no matching rent).
Sales here take about 29 days longer to go under contract than rentals (median across 3 property types).
Not shown: Apartment (rented here, not sold), Land (sold here, not rented), Multi-Family (rented here, not sold).
Not shown: Multi-Family, Condo (no rent per sq ft reported).
U.S. Census ACS characteristics for ZIP 72404 itself, not its parent county.
Renters hold 36.3% of this ZIP's 12,212 occupied households, on a median household income of $70K.
| Measure | ZIP 72404 | Craighead County | Difference |
|---|---|---|---|
| Median Household Income | $70K | $60K | +$11K |
| Below Poverty Level | 13.9% | 20.1% | -6.2% |
| Median Age | 37.80 | 34.50 | +3.30 |
| Total Population | 29,968 | 113,249 | -- |
| Avg Household Size | 2.43 | 2.47 | -0.04 |
| Owner-Occupied | 63.7% | 60.1% | +3.6% |
| Worked From Home | 6.4% | 6.8% | -0.4% |
| Mean Commute | 19.70 | 19.60 | +0.10 |
Higher or lower is not itself good or bad — it describes the neighborhood, not the investment.
ZIP-level figures come from ZIP Code Tabulation Areas, which approximate but do not exactly match USPS ZIP codes. A missing value is suppressed or unavailable at this sample size, not zero. Estimates for 2019–2020 use the 2010 ZCTA boundaries and 2021–2024 the 2020 ones, so a step between those two years may be a boundary change rather than real movement.
County population is up 1.0% to 113,249: residents under 18 are up 0.7% and those 65 and over are up 2.2%.
County median household income is $60K, 20.1% of residents are below the poverty level, 6.8% work from home.