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A middling-yield market. Neither rent nor appreciation makes the case on its own.
What would change this read: a price correction (median already −11.6% YoY) or rent growth lifting rent-to-price toward 0.8%/mo would move this ZIP toward a cash-flow story. inventory, +26.8% YoY, is the number to watch.
The median listing price is down 11.6% YoY while the median home got down 7.3% bigger, so value per square foot is down 9.2%.
Min/max come from the active-listing pool; the median comes from Realtor's separate listing set — the two are not subsets of each other, so the median's position relative to the tiles above should not be read literally.
At the median, a $166K purchase rents for $1,050/mo: 0.63% of price per month against the 1% rule's 1.00%.
Not shown: 6 BR (sale only, no matching rent), 7 BR (sale only, no matching rent), 8 BR (sale only, no matching rent).
Sales here take about 55 days longer to go under contract than rentals (median across 4 property types).
Not shown: Apartment (rented here, not sold), Land (sold here, not rented), Manufactured (sold here, not rented).
U.S. Census ACS characteristics for ZIP 72401 itself, not its parent county.
Renters hold 51.1% of this ZIP's 17,353 occupied households, on a median household income of $45K.
| Measure | ZIP 72401 | Craighead County | Difference |
|---|---|---|---|
| Median Household Income | $45K | $60K | -$14K |
| Below Poverty Level | 30.7% | 20.1% | +10.6% |
| Median Age | 33.60 | 34.50 | -0.90 |
| Total Population | 42,602 | 113,249 | -- |
| Avg Household Size | 2.38 | 2.47 | -0.09 |
| Owner-Occupied | 48.9% | 60.1% | -11.2% |
| Worked From Home | 7.4% | 6.8% | +0.6% |
| Mean Commute | 16.90 | 19.60 | -2.70 |
Higher or lower is not itself good or bad — it describes the neighborhood, not the investment.
ZIP-level figures come from ZIP Code Tabulation Areas, which approximate but do not exactly match USPS ZIP codes. A missing value is suppressed or unavailable at this sample size, not zero. Estimates for 2019–2020 use the 2010 ZCTA boundaries and 2021–2024 the 2020 ones, so a step between those two years may be a boundary change rather than real movement.
County population is up 1.0% to 113,249: residents under 18 are up 0.7% and those 65 and over are up 2.2%.
County median household income is $60K, 20.1% of residents are below the poverty level, 6.8% work from home.