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A tight-supply market with no rental pool to price against. Demand is visible here; the rent math is not.
What would change this read: the median listing price is +24.5% YoY. inventory, +60.3% YoY, is the number to watch.
The median listing price is up 24.5% YoY while the median home got down 13.8% bigger, so value per square foot is up 20.7%.
U.S. Census ACS characteristics for ZIP 54301 itself, not its parent county.
Renters hold 31.5% of this ZIP's 9,892 occupied households, on a median household income of $79K.
| Measure | ZIP 54301 | Brown County | Difference |
|---|---|---|---|
| Median Household Income | $79K | $80K | -$965 |
| Below Poverty Level | 9.7% | 9.1% | +0.6% |
| Median Age | 40.60 | 38.20 | +2.40 |
| Total Population | 21,724 | 270,892 | -- |
| Avg Household Size | 2.15 | 2.38 | -0.23 |
| Owner-Occupied | 68.5% | 66.0% | +2.5% |
| Worked From Home | 12.4% | 12.6% | -0.2% |
| Mean Commute | 17.70 | 19.60 | -1.90 |
Higher or lower is not itself good or bad — it describes the neighborhood, not the investment.
ZIP-level figures come from ZIP Code Tabulation Areas, which approximate but do not exactly match USPS ZIP codes. A missing value is suppressed or unavailable at this sample size, not zero. Estimates for 2019–2020 use the 2010 ZCTA boundaries and 2021–2024 the 2020 ones, so a step between those two years may be a boundary change rather than real movement.
County population is up 0.5% to 270,892: residents under 18 are down 0.8% and those 65 and over are up 3.6%.
County median household income is $80K, 9.1% of residents are below the poverty level, 12.6% work from home.