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City

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State

City

ZIP codes

Madison, WI · 53701

ACS 2024

Market Read

A market with no active rental pool to price against. The sale-side figures below are the whole picture.

Tenant economics are strong. Median household income $90K, +2.1% YoY (county); renters hold 42.9% of county households. See the people evidence ↓

Gross Rental Yield

–

1% rule implies 12%/yr

Rent-to-Price

–

1% rule benchmark: 1.00%/mo

Gross Rent Multiplier

–

Price ÷ annual gross rent

Asking vs Voucher

–

No bedroom size has both a rent sample and a published FMR

Computed from this page's data: . The listing and rental pools are separate samples, not the same homes priced two ways, so the ratios describe the market rather than any one property. Ratios with reasons, not a recommendation to buy.

Median Listing Price

Population

251,529

Median Days on Market

Active Listings

New Listings

Housing Market

Units & Occupancy

2024 Occupancy ⓘ

U.S. Census ACS · n = 261,061

261Kunits

Occupied251,52996.3%

Vacant9,5323.7%

2024 Tenure ⓘ

U.S. Census ACS · n = 251,529

252Koccupied

Owner143,68257.1%

Renter107,84742.9%

Renter Share

42.9%+1.3% YoY

Total Housing Units

261,061+2.4% YoY

FY2026 Fair Market Rent

CountyDane County · HUD 40th-percentile estimate, not actual market asking rent

Studio

$1,268

/month

1 BR

$1,482

/month

2 BR

$1,694

/month

3 BR

$2,236

/month

4 BR

$2,509

/month

FMR trends · Dane County

HUD Fair Market Rents · FY1983–FY2026

County Demographics

County population is up 1.4% to 572,674: residents under 18 are down 0.1% and those 65 and over are up 3.9%.

Median Age

35.72024

Population

Dane County Population

588,347+1.5% YoY

Households

Total Households

251,529+2.4% YoY

Household Types ⓘ

U.S. Census ACS

--Not reported for this area (ACS).

Avg Household Size

2.21-1.3% YoY

Age

2024 Age Mix ⓘ

U.S. Census ACS · n = 572,674

573Kresidents

Under 18112,79219.7%

Adults 18–64373,61365.2%

65 & Over86,26915.1%

Age Composition Over Time

U.S. Census ACS · 2017–2024

Population growth (first year = 100)

Share of population (change in pp)

Under 18Adults 18–6465 & Over

Population Under 18

112,792-0.1% YoY

Population 65 & Over

86,269+3.9% YoY

Median Age

35.70+0.3% YoY

Mobility & Veterans

2024 Residential Mobility ⓘ

U.S. Census ACS

of residents

Same house81.4%

Moved (within US)17.7%

Other0.9%

Veterans

4.3%-6.5% YoY

County Economy

County median household income is $90K, 10.6% of residents are below the poverty level, 20.0% work from home.

Income

Median Household Income

$90K+2.1% YoY

Per-Capita Income

$53K+3.3% YoY

Mean Household Income

$120K+2.3% YoY

Poverty

Below Poverty Level

10.6%+1.0% YoY

Transportation to Work

2024 Commute Mode ⓘ

U.S. Census ACS

of workers

Drove alone63.8%

Public transit2.9%

Worked from home20.0%

Other13.3%

Worked From Home

20.0%+12.4% YoY

Mean Commute

20.60-1.0% YoY

Done with 53701? Put it next to another market.

State

City

Compare with

City

State

City

ZIP codes

Madison, WI · 53701

ACS 2024

Market Read

A market with no active rental pool to price against. The sale-side figures below are the whole picture.

Tenant economics are strong. Median household income $90K, +2.1% YoY (county); renters hold 42.9% of county households. See the people evidence ↓

Gross Rental Yield

–

1% rule implies 12%/yr

Rent-to-Price

–

1% rule benchmark: 1.00%/mo

Gross Rent Multiplier

–

Price ÷ annual gross rent

Asking vs Voucher

–

No bedroom size has both a rent sample and a published FMR

Median Listing Price

Population

251,529

Median Days on Market

Active Listings

New Listings

Housing Market

Units & Occupancy

2024 Occupancy ⓘ

U.S. Census ACS · n = 261,061

261Kunits

Occupied251,52996.3%

Vacant9,5323.7%

2024 Tenure ⓘ

U.S. Census ACS · n = 251,529

252Koccupied

Owner143,68257.1%

Renter107,84742.9%

Renter Share

42.9%+1.3% YoY

Total Housing Units

261,061+2.4% YoY

FY2026 Fair Market Rent

CountyDane County · HUD 40th-percentile estimate, not actual market asking rent

Studio

$1,268

/month

1 BR

$1,482

/month

2 BR

$1,694

/month

3 BR

$2,236

/month

4 BR

$2,509

/month

FMR trends · Dane County

HUD Fair Market Rents · FY1983–FY2026

County Demographics

County population is up 1.4% to 572,674: residents under 18 are down 0.1% and those 65 and over are up 3.9%.

Median Age

35.72024

Population

Dane County Population

588,347+1.5% YoY

Households

Total Households

251,529+2.4% YoY

Household Types ⓘ

U.S. Census ACS

--Not reported for this area (ACS).

Avg Household Size

2.21-1.3% YoY

Age

2024 Age Mix ⓘ

U.S. Census ACS · n = 572,674

573Kresidents

Under 18112,79219.7%

Adults 18–64373,61365.2%

65 & Over86,26915.1%

Age Composition Over Time

U.S. Census ACS · 2017–2024

Population growth (first year = 100)

Share of population (change in pp)

Under 18Adults 18–6465 & Over

Population Under 18

112,792-0.1% YoY

Population 65 & Over

86,269+3.9% YoY

Median Age

35.70+0.3% YoY

Mobility & Veterans

2024 Residential Mobility ⓘ

U.S. Census ACS

of residents

Same house81.4%

Moved (within US)17.7%

Other0.9%

Veterans

4.3%-6.5% YoY

County Economy

County median household income is $90K, 10.6% of residents are below the poverty level, 20.0% work from home.

Income

Median Household Income

$90K+2.1% YoY

Per-Capita Income

$53K+3.3% YoY

Mean Household Income

$120K+2.3% YoY

Poverty

Below Poverty Level

10.6%+1.0% YoY

Transportation to Work

2024 Commute Mode ⓘ

U.S. Census ACS

of workers

Drove alone63.8%

Public transit2.9%

Worked from home20.0%

Other13.3%

Worked From Home

20.0%+12.4% YoY

Mean Commute

20.60-1.0% YoY

Done with 53701? Put it next to another market.