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A tight-supply, appreciation-lean market. The rent math runs thin; demand and tenant incomes are the story.
What would change this read: a price correction (median already +7.1% YoY) or rent growth lifting rent-to-price toward 0.8%/mo would move this ZIP toward a cash-flow story. inventory, +8.0% YoY, is the number to watch.
The median listing price is up 7.1% YoY while the median home got up 36.5% bigger, so value per square foot is down 3.8%.
Min/max come from the active-listing pool; the median comes from Realtor's separate listing set — the two are not subsets of each other, so the median's position relative to the tiles above should not be read literally.
At the median, a $300K purchase rents for $1,200/mo: 0.40% of price per month against the 1% rule's 1.00%.
Not shown: 4 BR (sale only, no matching rent), 5 BR (sale only, no matching rent), 6 BR (sale only, no matching rent).
U.S. Census ACS characteristics for ZIP 44904 itself, not its parent county.
Renters hold 25.1% of this ZIP's 5,672 occupied households, on a median household income of $62K.
| Measure | ZIP 44904 | Richland County | Difference |
|---|---|---|---|
| Median Household Income | $62K | $60K | +$3K |
| Below Poverty Level | 12.7% | 13.8% | -1.1% |
| Median Age | 41.80 | 40.90 | +0.90 |
| Total Population | 13,450 | 125,099 | -- |
| Avg Household Size | 2.36 | 2.36 | 0.00 |
| Owner-Occupied | 74.9% | 67.9% | +7.0% |
| Worked From Home | 6.5% | 5.6% | +0.9% |
| Mean Commute | 22.40 | 21.80 | +0.60 |
Higher or lower is not itself good or bad — it describes the neighborhood, not the investment.
ZIP-level figures come from ZIP Code Tabulation Areas, which approximate but do not exactly match USPS ZIP codes. A missing value is suppressed or unavailable at this sample size, not zero. Estimates for 2019–2020 use the 2010 ZCTA boundaries and 2021–2024 the 2020 ones, so a step between those two years may be a boundary change rather than real movement.
County population is down 0.0% to 125,099: residents under 18 are down 0.5% and those 65 and over are up 1.8%.
County median household income is $60K, 13.8% of residents are below the poverty level, 5.6% work from home.