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An appreciation-lean market without the demand pressure to back it. The rent math runs thin.
What would change this read: a price correction (median already −3.3% YoY) or rent growth lifting rent-to-price toward 0.8%/mo would move this ZIP toward a cash-flow story. inventory, +15.6% YoY, is the number to watch.
The median listing price is down 3.3% YoY while the median home got down 1.5% bigger, so value per square foot is down 0.4%.
Min/max come from the active-listing pool; the median comes from Realtor's separate listing set — the two are not subsets of each other, so the median's position relative to the tiles above should not be read literally.
At the median, a $350K purchase rents for $1,708/mo: 0.49% of price per month against the 1% rule's 1.00%.
Not shown: 6 BR (sale only, no matching rent), 7 BR (sale only, no matching rent).
Sales here take about 27 days longer to go under contract than rentals (median across 4 property types).
Not shown: Apartment (rented here, not sold), Land (sold here, not rented).
U.S. Census ACS characteristics for ZIP 30008 itself, not its parent county.
Renters hold 41.0% of this ZIP's 11,705 occupied households, on a median household income of $75K.
| Measure | ZIP 30008 | Cobb County | Difference |
|---|---|---|---|
| Median Household Income | $75K | $103K | -$28K |
| Below Poverty Level | 16.9% | 8.7% | +8.2% |
| Median Age | 34.10 | 37.50 | -3.40 |
| Total Population | 35,547 | 775,208 | -- |
| Avg Household Size | 2.86 | 2.59 | +0.27 |
| Owner-Occupied | 59.0% | 67.0% | -8.0% |
| Worked From Home | 16.3% | 23.6% | -7.3% |
| Mean Commute | 31.40 | 29.40 | +2.00 |
Higher or lower is not itself good or bad — it describes the neighborhood, not the investment.
ZIP-level figures come from ZIP Code Tabulation Areas, which approximate but do not exactly match USPS ZIP codes. A missing value is suppressed or unavailable at this sample size, not zero. Estimates for 2019–2020 use the 2010 ZCTA boundaries and 2021–2024 the 2020 ones, so a step between those two years may be a boundary change rather than real movement.
County population is up 0.8% to 775,208: residents under 18 are down 0.6% and those 65 and over are up 3.9%.
County median household income is $103K, 8.7% of residents are below the poverty level, 23.6% work from home.