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An appreciation-lean market without the demand pressure to back it. The rent math runs thin.
What would change this read: a price correction (median already −8.1% YoY) or rent growth lifting rent-to-price toward 0.8%/mo would move this ZIP toward a cash-flow story. inventory, −7.8% YoY, is the number to watch.
The median listing price is down 8.1% YoY while the median home got down 1.1% bigger, so value per square foot is down 3.0%.
Min/max come from the active-listing pool; the median comes from Realtor's separate listing set — the two are not subsets of each other, so the median's position relative to the tiles above should not be read literally.
At the median, a $1.13M purchase rents for $2,131/mo: 0.19% of price per month against the 1% rule's 1.00%.
Not shown: Studio (rent only, no matching sale price), 8 BR (sale only, no matching rent).
Sales here take about 23 days longer to go under contract than rentals (median across 3 property types).
Not shown: Apartment (rented here, not sold), Land (sold here, not rented), Multi-Family (rented here, not sold).
U.S. Census ACS characteristics for ZIP 30004 itself, not its parent county.
Renters hold 25.9% of this ZIP's 24,672 occupied households, on a median household income of $156K.
| Measure | ZIP 30004 | Fulton County | Difference |
|---|---|---|---|
| Median Household Income | $156K | $95K | +$61K |
| Below Poverty Level | 5.0% | 12.3% | -7.3% |
| Median Age | 39.20 | 36.40 | +2.80 |
| Total Population | 68,707 | 1,076,561 | -- |
| Avg Household Size | 2.78 | 2.26 | +0.52 |
| Owner-Occupied | 74.1% | 54.3% | +19.8% |
| Worked From Home | 38.5% | 29.1% | +9.4% |
| Mean Commute | 27.10 | 27.70 | -0.60 |
Higher or lower is not itself good or bad — it describes the neighborhood, not the investment.
ZIP-level figures come from ZIP Code Tabulation Areas, which approximate but do not exactly match USPS ZIP codes. A missing value is suppressed or unavailable at this sample size, not zero. Estimates for 2019–2020 use the 2010 ZCTA boundaries and 2021–2024 the 2020 ones, so a step between those two years may be a boundary change rather than real movement.
County population is up 0.8% to 1,076,561: residents under 18 are down 0.4% and those 65 and over are up 3.4%.
County median household income is $95K, 12.3% of residents are below the poverty level, 29.1% work from home.