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City

ZIP codes

Wilmington, NC · 28404

ACS 2024

Market Read

A market with no active rental pool to price against. The sale-side figures below are the whole picture.

Tenant economics are strong. Median household income $75K, +3.1% YoY (county); renters hold 38.6% of county households. See the people evidence ↓

Gross Rental Yield

–

1% rule implies 12%/yr

Rent-to-Price

–

1% rule benchmark: 1.00%/mo

Gross Rent Multiplier

–

Price ÷ annual gross rent

Asking vs Voucher

–

No bedroom size has both a rent sample and a published FMR

Computed from this page's data: . The listing and rental pools are separate samples, not the same homes priced two ways, so the ratios describe the market rather than any one property. Ratios with reasons, not a recommendation to buy.

Median Listing Price

Population

104,856

Median Days on Market

Active Listings

New Listings

Housing Market

Units & Occupancy

2024 Occupancy ⓘ

U.S. Census ACS · n = 120,050

120Kunits

Occupied104,85687.3%

Vacant15,19412.7%

2024 Tenure ⓘ

U.S. Census ACS · n = 104,856

105Koccupied

Owner64,38361.4%

Renter40,47338.6%

Renter Share

38.6%-1.8% YoY

Total Housing Units

120,050+2.4% YoY

FY2026 Fair Market Rent

CountyNew Hanover County · HUD 40th-percentile estimate, not actual market asking rent

Studio

$1,144

/month

1 BR

$1,513

/month

2 BR

$1,659

/month

3 BR

$2,178

/month

4 BR

$2,319

/month

FMR trends · New Hanover County

HUD Fair Market Rents · FY1983–FY2026

County Demographics

County population is up 1.7% to 235,229: residents under 18 are down 0.1% and those 65 and over are up 3.6%.

Median Age

39.92024

Population

New Hanover County Population

243,333+1.4% YoY

Households

Total Households

104,856+2.4% YoY

Household Types ⓘ

U.S. Census ACS

--Not reported for this area (ACS).

Avg Household Size

2.19-0.5% YoY

Age

2024 Age Mix ⓘ

U.S. Census ACS · n = 235,229

235Kresidents

Under 1842,12217.9%

Adults 18–64148,29763.0%

65 & Over44,81019.0%

Age Composition Over Time

U.S. Census ACS · 2017–2024

Population growth (first year = 100)

Share of population (change in pp)

Under 18Adults 18–6465 & Over

Population Under 18

42,122-0.1% YoY

Population 65 & Over

44,810+3.6% YoY

Median Age

39.90-0.5% YoY

Mobility & Veterans

2024 Residential Mobility ⓘ

U.S. Census ACS

of residents

Same house83.8%

Moved (within US)15.6%

Other0.6%

Veterans

6.9%0.0% YoY

County Economy

County median household income is $75K, 12.3% of residents are below the poverty level, 19.4% work from home.

Income

Median Household Income

$75K+3.1% YoY

Per-Capita Income

$49K+5.4% YoY

Mean Household Income

$108K+4.6% YoY

Poverty

Below Poverty Level

12.3%-0.8% YoY

Transportation to Work

2024 Commute Mode ⓘ

U.S. Census ACS

of workers

Drove alone70.8%

Public transit0.2%

Worked from home19.4%

Other9.6%

Worked From Home

19.4%+9.0% YoY

Mean Commute

20.60+0.5% YoY

Done with 28404? Put it next to another market.

State

City

Compare with

City

State

City

ZIP codes

Wilmington, NC · 28404

ACS 2024

Market Read

A market with no active rental pool to price against. The sale-side figures below are the whole picture.

Tenant economics are strong. Median household income $75K, +3.1% YoY (county); renters hold 38.6% of county households. See the people evidence ↓

Gross Rental Yield

–

1% rule implies 12%/yr

Rent-to-Price

–

1% rule benchmark: 1.00%/mo

Gross Rent Multiplier

–

Price ÷ annual gross rent

Asking vs Voucher

–

No bedroom size has both a rent sample and a published FMR

Median Listing Price

Population

104,856

Median Days on Market

Active Listings

New Listings

Housing Market

Units & Occupancy

2024 Occupancy ⓘ

U.S. Census ACS · n = 120,050

120Kunits

Occupied104,85687.3%

Vacant15,19412.7%

2024 Tenure ⓘ

U.S. Census ACS · n = 104,856

105Koccupied

Owner64,38361.4%

Renter40,47338.6%

Renter Share

38.6%-1.8% YoY

Total Housing Units

120,050+2.4% YoY

FY2026 Fair Market Rent

CountyNew Hanover County · HUD 40th-percentile estimate, not actual market asking rent

Studio

$1,144

/month

1 BR

$1,513

/month

2 BR

$1,659

/month

3 BR

$2,178

/month

4 BR

$2,319

/month

FMR trends · New Hanover County

HUD Fair Market Rents · FY1983–FY2026

County Demographics

County population is up 1.7% to 235,229: residents under 18 are down 0.1% and those 65 and over are up 3.6%.

Median Age

39.92024

Population

New Hanover County Population

243,333+1.4% YoY

Households

Total Households

104,856+2.4% YoY

Household Types ⓘ

U.S. Census ACS

--Not reported for this area (ACS).

Avg Household Size

2.19-0.5% YoY

Age

2024 Age Mix ⓘ

U.S. Census ACS · n = 235,229

235Kresidents

Under 1842,12217.9%

Adults 18–64148,29763.0%

65 & Over44,81019.0%

Age Composition Over Time

U.S. Census ACS · 2017–2024

Population growth (first year = 100)

Share of population (change in pp)

Under 18Adults 18–6465 & Over

Population Under 18

42,122-0.1% YoY

Population 65 & Over

44,810+3.6% YoY

Median Age

39.90-0.5% YoY

Mobility & Veterans

2024 Residential Mobility ⓘ

U.S. Census ACS

of residents

Same house83.8%

Moved (within US)15.6%

Other0.6%

Veterans

6.9%0.0% YoY

County Economy

County median household income is $75K, 12.3% of residents are below the poverty level, 19.4% work from home.

Income

Median Household Income

$75K+3.1% YoY

Per-Capita Income

$49K+5.4% YoY

Mean Household Income

$108K+4.6% YoY

Poverty

Below Poverty Level

12.3%-0.8% YoY

Transportation to Work

2024 Commute Mode ⓘ

U.S. Census ACS

of workers

Drove alone70.8%

Public transit0.2%

Worked from home19.4%

Other9.6%

Worked From Home

19.4%+9.0% YoY

Mean Commute

20.60+0.5% YoY

Done with 28404? Put it next to another market.